email marketing web application

Targetware Features

Targetware includes everything you need to create, send and track professional HTML emails. It is fully-featured email marketing software which has been developed by marketing and technical experts.

templates Email Templates
Choose from dozens of beautiful, industry-specific email templates to get started creating your email. Our templates have been tested to work in all popular email clients (including Yahoo, Hotmail, Gmail and Outlook), meaning your contacts see your email message exactly as you intend it to be seen. Create your own branded template or let us do it for you.
Easy WYSIWYG Editing
Use the built-in WYSIWYG editor to make changes to your email campaigns. You can format text, upload and insert images, add links and more. Advanced users have full access to customize the HTML of their email campaigns, right from the WYSIWYG editor's "source" tab.

Upload or Import Content
As well as using the WYSIWYG editor, you can upload your existing email campaign from your computer or import it from a web page.


RSS Archive of Sent Emails
Targetware automatically creates an RSS archive of emails you send, making it easy for you to display the archive on your website or anywhere that supports RSS.

rss features

Automatic Bounce Handling
Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean. You can also export a list of which email addresses bounced and see both soft and hard bounce details.


Upload & Send Attachments
Full support for sending attachments along with your emails. When sending a campaign you have the option to embed images as attachments, meaning your email can be viewed (once downloaded) without an internet connection.

spam checker

Free, Built-In Spam Checking
Your email is analyzed for known spam keywords and the spam report shows you exactly what needs to be changed, ensuring your email is delivered to as many of your subscriber's inboxes (and not junk mail folder) as possible.


Forward to a Friend Link
Encourage subscribers to share your email by including a "forward to a friend" link in your email. You can even see a report on who forwarded your email to a friend and when!


forward to a friend

No Duplicate Emails - Ever
You never have to worry about duplicate emails with Targetware. We guarantee you'll never find a duplicate email address in your list.


automatic inbox preview

Automatic Inbox Preview
For maximum impact and click thrus it's important that your email looks the same in all of the popular email clients, which isn't always easy.


Luckily Targetware's inbox preview tool shows how your email will look in all of the popular email clients (Yahoo, Gmail, Hotmail, Outlook, etc).

If something is found to be out of place, you're shown exactly what to change to ensure maximum inbox compatibility.

Create Multiple Autoresponders
Autoresponders are emails which get sent to a contact after they've been on your list for a certain time, such as 24 hours or 2 weeks. Targetware allows you to create multiple, sequential autoresponder emails for each of your contact lists.


autoresponders

Filter the Recipient List
You can assign an autoresponder to your entire list or only a portion of it, such as those in New York with under 10 employees or leads from last week's trade show who have ticked the "Send me more information" box on your signup form. This means you can assign multiple autoresponders to one list based on custom filters instead of separating your contacts across multiple lists.


HTML, Text or Both (Multipart)
Create beautiful HTML emails, informative text emails or both using the integrated campaign editor. Multipart autoresponders are sent as HTML and text and your subscriber's email client will show whichever version it supports best.


Split Testing
Find out which of your email campaigns performs the best based on open rates and click-thru rates with split testing.

You can even run a split test on a small portion of your list and send the winning email to the rest of your list automatically after a predefined period of time!

split testing

Unlike other email marketing software which limits you to A/B split testing, you can test unlimited variations in a single split test.

Triggers
Put your follow up tasks on autopilot with triggers. Send birthday and anniversary reminder or promotion emails, move contacts between lists when they open your email or click a link and a whole lot more!

triggers

With triggers you can:

  • Send recurring emails based on a date such as a birthday, holiday or upcoming events
  • Add contacts to new lists based on events (such as opening an email or clicking a specific link)
  • Remove contacts from the list they are on based on an event
  • Add/remove a contact from a list on a date in the future

Advanced Tracking
Every time a contact in your list receives and opens an email campaign or autoresponder, or when they click a link in your email, that action is logged automatically under their contact profile.

You can see a complete history of every email they've received, which links they clicked and when they opened your emails.

advanced email tracking

Email Open Reporting
You've created and sent the perfect email campaign, but how many people opened it and when? Targetware tells you this and more.

From the statistics tab you can see exactly who opened your email and when. View the data as a visually appealing bar chart or as a data table with more detail.

open rates

bounce rates

You can view the open rate report for the last 7 days, last 30 days, last year or even a custom date range.

google calendar

Google Calendar Integration
Targetware has full support for your Google calendar. Easily add follow up reminders to your Google Calendar simply by clicking the "Add to Google Calendar" icon next to any date field when editing a contact's details.



Google Analytics Integration
As you're sending an email campaign you can type in your Google Analytics details and a tracking code will be added to all links in your email, giving you full integration for number of visits, goals and e-commerce conversions for that campaign.

google analytics

Click Tracking
See which links were clicked, by who and when. Your sales team can follow up with leads who've shown interest in your products by clicking a link in your email. Talk about making contact at the right time!


click tracking
list filtering

Powerful List Segmentation
Filter contacts across multiple lists based on common attributes such as location or interests and send emails to each segment.


CAN-Spam Compliance
Unsubscribe links, double opt-in features and more keep your campaigns compliant with the CAN-spam act.


SEE ALL the Features in action - signup for a free thirty day trial now.