Frequently Asked Questions

About Targetware

General Questions

About My Customer List

Building an Email Message


How long does it take to set up my Account?
Your Targetware Account can be activated and up and running in as little as one day. Unlike many do-it-yourself email marketing systems, the Targetware staff will setup your account, establish your system preferences, provide training and activate your user accounts.

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How do I login to my account?
Go to the Targetware Web Site, click customer login, enter your account name, username and password that were supplied to you when your account was activated. Contact us at 1-800-783-1799 if you need our assistance. Mon. - Fri. 9am - 6pm EST. or email: sales@targetware.com

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What types of information can I capture from my customers who sign up?
You can choose any demographic information you would like such as First Name, Last Name, Email Address, City, State, Zip Code, Country. You can even personalize additional information that you would like to capture from your visitors such as questions that relate directly to your business.

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Can I see who is signing up at my web site?
Yes, under "conducts" you can view or export conduct data.

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When customers opt-in to my list, will they receive an email?
Yes, you can choose to have an automatic thank-you confirmation email sent to the customer or display a web page or use a double opt-in.

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Can I use Targetware for rented bulk email lists?
NO, Targetware is designed for opt-in permission based lists. If you have a bulk list contact your Targetware Representative. You may use these lists to build a larger customer base and your representative can tell you the proper method to do this.

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What is Permission Marketing?
Permission marketing is when individuals give their permission for you to send offers or other marketing material that they have expressed interest.

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What is Opt-in?
Opt-in is a term to describe giving permission to be included in your email list. They have chosen (or opted-in) to join your list.

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What is Double Opt-in?
Double opt-in is a system by which individuals must confirm their choice to opt-in to your list. This ensures that no other third party enlisted them in your database. It is your choice to use opt-in or double opt-in with your Targetware Account.

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Is this considered Spam?
"Spam" is the term for unsolicited email. Targetware does not permit the use of bulk lists or the act of spamming. Your list must be an existing customer list or a qualified opt-in list in order to use the Targetware system.

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I don't have a customer list, can I still use Targetware?
Yes. Targetware helps you build a list by collecting customer data from your web site.

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How do I get my existing customers into my Targetware account?
You will be asked to supply a customer database during the setup process. Afterwards, if you would like to add members to your list, you may input their information individually or upload information in a csv file.

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Can anyone else access my customer list?
No. The data is yours and only yours. You will have access to it 24/7 and it resides in a secure environment that only you can get to. If you discontinue your account, the data is transferred to you (via mail) and erased from the system.

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What if I need help creating the email?
If you purchase a selfservice account and find you need assistance we can help. Contact a sales representative.

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Can everyone see HTML or Rich Media email?
While most email readers today have the ability to open HTML emails, there are certain cases where people cannot or do not want to receive emails in this format. When you create an email campaign using the Targetware, a text version is automatically generated. When the campaign is launched, the appropriate version of your campaign is sent to your customer based on their preferences.

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Can I just create text messages?
YES

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Can I use my own graphics?
Yes, simply click the upload button at the place you want the image inserted, and browse your hard drive for the file. Everytime you upload an image, it is stored in your own image library. When you create email messages, you may browse the library and select images for insertion.

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How big should the graphics be for my email messages?
It would be preferred that your largest image is no more than 600 pixels wide x 100 pixels tall. You can upload graphics in .jpg or .gif format and optionally you may upload Shockwave Flash Files in the .swf format. You should strive to keep your images optimized for the fastest download possible and keep the entire HTML message under 150k.

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Can I create messages with animation?
Yes, you can use animated graphics or shockwave flash for your email messages, however, you should always consider the recipients connection to the Internet and ability to view these files. Animated graphics tend to be larger files and shockwave flash files require a plugin to view them.

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Can I create the HTML using other software?
Yes, you can create the HTML messages in another software and simply copy/paste the HTML into your campagin.

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