Articles & Resources
Email Marketing - Resources
Promote Your Site
Email marketing offers you unique, attention-getting ways to promote your business.
10 Tips for Successful Marketing in a Down Economy
Stay informed with up-to-date tips and suggestions to improve your email marketing projects.
Important information and resources for the email marketing industry can be found here.
Email Marketing Drives Traffic
The 80/20 Rule: 80% of your business comes from 20% of your customers. Focusing your marketing efforts on those 20% highly responsive individuals enables you to dramatically increase response rates.
Basic Do's and Don'ts of Email Marketing
How much information a customer gives you is directly related to how much value they perceive in the incentive you are offering.
Professional Composing Techniques for Email Campaigns
Effective marketing copy contains a headline, a proposition and a call to action. Learn how to make the most of your marketing messages.