Articles & Resources

Email Marketing - Resources

Promote Your Site
Email marketing offers you unique, attention-getting ways to promote your business.

10 Tips for Successful Marketing in a Down Economy
Stay informed with up-to-date tips and suggestions to improve your email marketing projects.

Industry Links
Important information and resources for the email marketing industry can be found here.


Email Marketing Drives Traffic
The 80/20 Rule: 80% of your business comes from 20% of your customers. Focusing your marketing efforts on those 20% highly responsive individuals enables you to dramatically increase response rates.

Basic Do's and Don'ts of Email Marketing
How much information a customer gives you is directly related to how much value they perceive in the incentive you are offering.

Professional Composing Techniques for Email Campaigns
Effective marketing copy contains a headline, a proposition and a call to action. Learn how to make the most of your marketing messages.